Issue 101st Lacoste - Magazine B
This issue of Magazine B revisits the history of Lacoste, founded in 1933 by René Lacoste, and how a tennis polo shirt became an everyday garment worn far beyond the tennis courts. The issue traces the brand from its sporting beginnings to its current position between major sportswear brands and traditional luxury houses.
Key topic:
- The creation of the L.12.12, a piqué polo shirt designed to combine performance and style
- Portrait of René Lacoste and the identity based on practicality and refined aesthetics
- The crocodile as an iconic logo and brand identity vector
- Reinterpretations of Lacoste through preppy style, street culture and haute couture
- The brand's current positioning, between sportswear and luxury, revolves around its "functional elegance".
A must-read for those interested in the history of brands and how a piece of sportswear becomes a wardrobe classic.
Magazine B is a Korean magazine founded in 2011 by Suyong Joh. B for Brand, because each (monthly) publication is entirely dedicated to a brand chosen for its style, values, quality/price ratio and notoriety, from Patagonia to Chanel, including Ikea or Astier de Villatte. Some issues are dedicated to cities, others to furniture and also to food. Each publication is rich in information and very well documented: we find interviews, testimonials, figures, the history of the brand, anecdotes. And photos that are too beautiful. A magazine to collect!
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